'Truth or Dare by Madonna' to target older audience

MG Icon announced the launch of the "Truth or Dare by Madonna" brand. "Truth or Dare by Madonna" will be a global lifestyle apparel brand. The brand will initially launch with footwear, handbags, intimates, accessories and fragrance. 

MG Icon will exclusively partner with Macy's for the initial launch in 2012 while launching simultaneously worldwide. 

In 2013, the brand will be widely distributed at leading department stores in the United States. 

Madonna stated, "Over the past several decades, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix who can help translate my vision to reality." 

Madonna and Iconix develop second brand under The MG Icon partnership.

The Truth or Dare by Madonna brand is aimed at Madonna's core demo, women ages 27-50 who have a timeless style and an innate sex appeal. Truth or Dare by Madonna was created to showcase the dichotomy that is Madonna, both powerful icon and feminine beauty. 

"The interest and excitement globally for brands developed by Madonna are significant," stated Neil Cole, CEO, Iconix Brand Group, Inc. "After the highly successful launch of the junior brand, Material Girl, we knew there would be a tremendous demand for a brand that Madonna herself is the face of and that truly captures her essence." 

 

Read More about 'Truth or Dare by Madonna' to target older audience @ Fibre2fashion

Madonna & Lola in search of next Material Girl

MG Icon, the joint venture among Iconix Brand Group, Madonna and Guy Oseary announce its spring 2012 marketing initiatives for the Material Girl brand, which is available exclusively at Macy's in the United States and The Bay in Canada. 

The brand's advertising campaign will take on a new direction for spring by hosting nationwide casting calls for the next "Lucky Stars" to appear in the national marketing campaign. The "Lucky Stars" model search will launch on Wednesday, November 2nd at Macy's Herald Square in New York and will culminate on November 21st online at website.

A celebrity-driven panel of judges, led by current Material Girl spokesperson Kelly Osbourne, will be searching the country to find the next Material Girls. "Lucky Stars" casting calls will be held at five of Macy's flagship locations in the United States including:

• Herald Square, New York - Wednesday, November 2 at 5:00 p.m.
• Dadeland, Miami - Friday, November 4 at 6:00 p.m.
• State Street, Chicago - Tuesday, November 8 at 5:30 p.m.
• Union Square, San Francisco - Saturday, November 12 at 2:00 p.m.
• Beverly Center, Los Angeles - Saturday, November 19 at 2:00 p.m.

Madonna and Lola commented, "This is not your standard model search. It's more about attitude. We are looking for a stylish, adventurous, creative, free spirit. We're both looking forward to meeting the ten finalists in New York in December."

"There is a material girl inside of every girl. She is brave and confident in herself and what she aspires to be," commented Kelly Osbourne.

 

Read More about Madonna & Lola in search of next Material Girl @ Fibre2fashion

I Am Not A Thief.......!!!

Gregory Matlock was known as Madonna one of the biggest fan. She likes to be in every concert of Pop Queen Madonna. 

She was seen most of the time roaming around beside Madona’s house. Madonna handed her to police for several times because of disturbance”. But now, t he complain is much more complicated. Matlock broke the security of Madonna house and was inside her house. She stole a red bull and drunk. 

She was taken in the court and the court said, with the help of rope. She entered there. But Matlock demanding she is innocent. If she is proven guilty then she will have a serious punishment. 

This whole thing as not informed to Madonna at that time because she was in America.

Totaly Robotic

People get praise when they are able to do a work honestly. But someone works like a Robot which is rare in case. Like them one is “ Madonna” Paul Oakenfold a music director commented about this robotic works of Madonna.

Paul said Madonna become different when she enters in the studio. She becomes like robot machine which keeps on working until it is stopped. 

She has lots of spirit with more ideas and likes to gives their best effort, May with 100% but she gives more than that. Everyone likes to comment this whoever worked with Madonna started to work for 12^th album which will be available in market, in next year.

Sex Song Friday - Madonna

Cover of Madonna Madonna has a few songs that are really good sex songs. This one is one of my favorites. The song Justify My Love was a single off of her first greatest hits collection: the Immaculate Collection. It was cowritten by Lenny Kravitz & Prince friend Ingrid Chavez. The underlying groove for the song is actually a sample of Security of the First World by Public Enemy.That may actually be the first time a pop song sampled a rap song and not the other way around.

The video was banned on MTV, which lead Madonna to release the song as a video single. The song quickly became the best selling video single of all time.

Tyson Ballou Stars in Two New 2011 Ad Campaigns!

Check out Tyson's two newest national Spring 2011 ad campaigns for Calvin Klein and MD&G sunglasses. Tyson is featured with Madonna wearing the newest in eyewear for the new Madonna brand collaboration, MD&G!

Tyson also stars in the new Calvin Klein commercial for the 2011 Spring/Summer collection, as seen above.

Tyson competed at IMTA in 1996 and signed with Ford Models and is now with IMG. He has appeared on runways and in ad campaigns for top designers, including Jil Sander, Emporio Armani, Moschino, Perry Ellis, Donna Karan, Calvin Klein, Tommy Hilfiger, Byblos, BCBG, Valentino Roma and Hugo Boss. He has also appeared internationally on the covers and in editorials of major fashion magazines including L'uomo Vogue, Jalouse, The Face, Harper's Bazaar, Arena Homme Plus, Visionaire, Numero and W.

Celebrity Crush

Cover of Janet Jackson     I just realized that I don't have any celebrity crushes right now. I'm not sure why that is. My first celebrity crush was a young Janet Jackson. The first time I saw her on Good Times, I fell in love. The fact that she was a Jackson just made it even better.
     Over the years, there've been the usual crushes with one named women: Angelina, Halle, Madonna. However, there's no celebrity at this moment who I go crazy for. Kim Kardashian? Great body but is really boring in bed (no, I've never slept with her but her sex tape was boring as hell). Paris Hilton? Same as Kim Kardashian. Megan Fox? Seems like a great woman but honestly, she doesn't do a thing for me. The quality just doesn't seem to be there these days. Maybe it's just me.

Madonna disagrees with daughter over fashion design

It was recently disclosed by Madonna and her daughter Lourdes that they had some disagreement over the issue of designing their latest fashion brand ‘Material Girl’.

The mother-daughter duo has launched the new clothing line at Macy's departmental store in New York. They were assisted in this latest venture by their model Taylor Momsen from Gossip Girl.

Lourdes revealed that it is exciting for her to work with her mother, a celebrity and a fashion icon. She has great respect for her style and accomplishments but there were certain decision making issues on which both of them had some disagreements.

Originally Published by Fibre2fashion