Madonna & Lola in search of next Material Girl

MG Icon, the joint venture among Iconix Brand Group, Madonna and Guy Oseary announce its spring 2012 marketing initiatives for the Material Girl brand, which is available exclusively at Macy's in the United States and The Bay in Canada. 

The brand's advertising campaign will take on a new direction for spring by hosting nationwide casting calls for the next "Lucky Stars" to appear in the national marketing campaign. The "Lucky Stars" model search will launch on Wednesday, November 2nd at Macy's Herald Square in New York and will culminate on November 21st online at website.

A celebrity-driven panel of judges, led by current Material Girl spokesperson Kelly Osbourne, will be searching the country to find the next Material Girls. "Lucky Stars" casting calls will be held at five of Macy's flagship locations in the United States including:

• Herald Square, New York - Wednesday, November 2 at 5:00 p.m.
• Dadeland, Miami - Friday, November 4 at 6:00 p.m.
• State Street, Chicago - Tuesday, November 8 at 5:30 p.m.
• Union Square, San Francisco - Saturday, November 12 at 2:00 p.m.
• Beverly Center, Los Angeles - Saturday, November 19 at 2:00 p.m.

Madonna and Lola commented, "This is not your standard model search. It's more about attitude. We are looking for a stylish, adventurous, creative, free spirit. We're both looking forward to meeting the ten finalists in New York in December."

"There is a material girl inside of every girl. She is brave and confident in herself and what she aspires to be," commented Kelly Osbourne.

 

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Launch of Karl Lagerfeld Capsule Collection at Macy’s

Macy's will unveil the new exclusive Karl Lagerfeld capsule collection in the retailer's Impulse department. The third capsule in the retailer's series of exclusive, designer collections, "Karl Lagerfeld for Impulse Only at Macy's," features limited-edition women's apparel pieces reminiscent of the designer's signature style. "Karl Lagerfeld for Impulse Only at Macy's" will be sold in 235 Macy's stores nationwide and on macys/impulse beginning Aug. 31.


"It's all about Macy's," said Karl Lagerfeld. "For the spread of their department store, their attitude, their client. It's a modern approach to what they do."


The Karl Lagerfeld capsule has a sophisticated aesthetic that weaves rich fabrics and chic silhouettes together to create a collection with a modern and versatile twist. The collection is a blend of refined dresses, airy tops, modern tweeds and his signature high-collared neck, priced on average from $50 to $170. A juxtaposition of color and graphic pattern create a vision of modern styling, while a tailored tuxedo dress with pin tucking exemplifies eternal elegance. The color palette ranges from soft to shocking pink and grey to noir. Collectible tee-shirts and comfortable jackets combine with crocodile print to give the collection a refreshing rock 'n' roll edge.


"The anticipation and buzz for the launch of this exciting collection from Karl Lagerfeld has been remarkable," said Jeff Gennette, Macy's chief merchandising officer. "A fashion legend, Karl's iconic and extraordinary designs will reach fashionistas across the country just in time to celebrate fall fashion. The collection is the epitome of chic, capturing the essence of Karl Lagerfeld and offering our Impulse customer collectible pieces at an incredible price."

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