PUMA & Design Museum unveil new football kit designs

Global sport Lifestyle Apparel brand PUMA has revealed an inspiring and contemporary collaboration, launching technical football kits for PUMA’s 10 partnered African National football teams. Each kit is designed by a renowned artist from the Creative African Network (CAN) – a PUMA platform connecting and promoting artists from and in Africa. This unique collaboration is complemented by a month-long exhibition at the Design Museum, London that showcases the artists’ design inspirations.

PUMA's unveiling at the Design Museum in London, brought together high profile football players and CAN artists from each of the 10 PUMA partnered teams, including Samuel Eto’o of Cameroon, John Mensah of Ghana and Yaya Touré of Ivory Coast. With the 2012 Orange Africa Cup of Nations fast approaching, the event was the perfect platform for PUMA to demonstrate how the brand has fused its work within sport and art, seamlessly bringing together two worlds that don’t often collide.

Central to the project is PUMA.Creative (a programme of PUMAVision), that brings together individual artists and organizations, and provides them with a platform for creative exchange and international exposure. Through PUMA.Creative’s CAN programme, artists were commissioned to design a football jersey Jacket inspired from the country’s heritage, culture and traditions. Ten artists worked with their home nation to create unique and inspiring designs for the official football kits.

“PUMA has been at the forefront of integrating the two disparate worlds of sport and art, and through a celebration of football, art, colour and culture, we have shown to the world how these two spheres can be uniquely combined,” comments Franz Koch, CEO of PUMA SE. “PUMA has a long standing history with Africa, and this event demonstrates how as a brand we continue to be fully committed to our relationship with the continent.”

 

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Launch of new celebrity bikini brand ‘Vitamin A’

Ocean Paradise, a specialist swimwear retailer in Singapore, will be launching a new celebrity bikini brand from Southern California, USA. Vitamin A is a brand that exudes chic simplicity that is perfect for the urban lifestyle apparel in Asia and has a range of fits that would allow ladies of all body shapes to look fabulous.

Ocean Paradise will launch a new bikini brand from USA that has inspired a cult-like following of Hollywood A-listers and international It girls. The label is often referred to as the Little Black Dress of swimwear for its chic and functional styles.

The Vitamin A Gold collection will be available at the Paragon and Tanglin Mall branches from 10 November 2011.

Laguna Beach local Amahlia Stevens has inspired a cult-like following of A-listers and bi-coastal beauties who are hooked on the designer’s effortlessly chic bikinis and coverups. Vitamin A fits like no other bikini on the market, and radiates natural sexiness like no other bikini on the beach. You have a recipe for Chic simplicity: a little bit 70’s, a little bit minimalist.

hat California ease and effortless sex appeal are in Stevens’ DNA. A graduate of Art Center College of Design, and veteran of the OC surf-skate industry, Stevens first began designing bikinis for herself in an old-school Laguna custom swim shop, then for friends, and now for a loyal base of jet-setting clientele. 

What started as a desire to create the ultimate shape, her ubiquitous “California Cut,” has evolved into a full resort wardrobe of sexy separates that really fit, and laidback luxe, “après beach” pieces that really travel.

 

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Gisele Bündchen - New face of Esprit fall winter

Gisele Bündchen, the top Brazilian fashion model is the new face of the Esprit Fall-Holiday campaign. This stunning beauty was selected for this campaign as she represents the evolution of the ‘Esprit shopper’.

The International lifestyle Apparel brand Esprit presents a new look and a charismatic face to the Esprit woman as a homage, and welcomes this new Fall/Holiday 2011/12 season.

This new Esprit campaign focuses more on the product, the substance, variety and quality of the lines form the core of the campaign. The various Esprit women’s lines present three modern styles – the three Iconic Styles. Depending on the occasion, they can be transformed into a completely new look, either casual, business or glamorous: a camel coat from Esprit Collection, a jacket from the Women Casual line and a pilot-style leather jacket from the de.corp range.

Gisele Bündchen embodies easy elegance, charisma and naturalness and is therefore perfectly suited to the Californian spirit of the Esprit brand. At the heart of the Iconic photo shoot Bundchen represents the Esprit woman – a personality with a fresh, individual look. She embodies a friendly and expressive spirit – not a girl, but a self-confident and straightforward woman, who is well dressed 24/7.

The Iconic Styles are interpreted by renowned stylist Camille Bidault-Waddington. International fashion magazines and top photographers value her coveted and inspiring styling.

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Supermodel Sibyl Buck supports GGO brand

Former supermodel Sibyl Buck has been announced as the new face of the fast-growing yoga and lifestyle fabric company, GGO Clothing. 


Ms. Buck, a fixture in the fashion world, has appeared in top magazines such as Vogue, Glamor, Marie Claire, Elle and Vanity Fair and in campaigns for Karl Lagerfeld, Vivienne Westwood, and Paloma Picasso. Sibyl walked in fashion shows for Yves Saint Laurent, Chanel, Alexander McQueen, Christian Dior, Dolce & Gabbana, and many other top fashion labels. Sibyl was the host of European MTV's highly-rated show “The Pulse." 


Following a career as a touring musician, Sibyl has relocated to Los Angeles where she focuses on her career as a yoga instructor at Topanga's Yoga Desa, Santa Monica's Yoga Collective and as a private instructor. Sibyl has acquired a large following for her Vinyasa Flow and Hatha Yoga workshops and classes. 


Last fall, Sibyl and fellow yogi Vivica Schwartz talked about getting involved with GGO, the new line of organic yoga wear Vivica has developed with her husband, artist Steve Sas Schwartz.


Sibyl explains, “GGO's line appeals to me specifically, because my whole lifestyle apparel revolves around being active, but I still want to look like I got dressed in the morning. Since I wear my yoga wear, Yoga clothing from morning till evening to accommodate my teaching schedule, it's important to me that I can wear their clothes from teaching a yoga class straight to dinner!”

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Kelly Osbourne Kelly represents a true Material Girl

 
MG Icon, the joint venture between Madonna and Iconix Brand Group Inc unveiled its spring 2011 marketing campaign for its Material Girl brand featuring actress, television host and musician, Kelly Osbourne. Material Girl is available exclusively at Macy's and macys.com in the United States. The multi-media campaign will debut in April issues of fashion and lifestyle  Apparel magazines such as Seventeen, Teen Vogue and Cosmopolitan as well as outdoor, cinema, in-store at Macy's, in Macy's marketing collateral and online.

Madonna commented, "Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love."

"It's such an honor to be a part of this campaign and it was an amazing experience to work with Madonna and Lola. Material Girl is incredible because it's high fashion but it's also accessible to anyone who shops at Macy's," stated Kelly Osbourne. Commenting on her style, Osbourne added, "I take so much of my style from Madonna in the 80s and I really admire how Lola dresses and that she stays true to herself."

The campaign creative harks back to Madonna's roots in the East Village of New York City and was shot at the iconic venues Lit Lounge and Mars Bar. Osbourne poses against graffiti-covered walls, standing on the bar and on the streets of the East Village. Additional campaign images were photographed at Bathhouse Studios in New York. The set was inspired by the East Village of the 1980s with chain link fences and iconic images. The campaign was photographed by fashion photographer Brooke Nipar. The creative was conceived by the Iconix in-house marketing team.

Dari Marder, chief marketing officer, Iconix Brand Group, stated, "Kelly Osbourne plus Madonna plus Lola equals an incredible new marketing campaign for Material Girl. We are excited to be able to follow up on the successful launch of Material Girl with a fresh new campaign that is a true nod to Madonna's East Village roots, and Kelly fills the role perfectly."

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Stacey Dash to feature in latest Tiret campaign

Stacey Dash, the beautiful Model and talented model, actress & Fashion designer can be seen wearing the latest Tiret campaign. The campaign is shot for 2 different collections. One featuring the Gotham collection and the other featuring “Second Chance.”

Stacey has become widely known for her role as Dionne Davenport in the 1995 hit film “Clueless.” She has recently appeared on CSI (Crime Scene Investigation.) Stacey Dash complements the classic, well crafted, & timeless masterpieces in a beautiful way that only she can portray.

Dreamt in New York and brought to life in Geneva, the latest masterpieces by Tiret New York not only adore time, but also worship it in all its glory through handcrafted creations that are beautiful to behold – from the inside to the outside. Tiret New York encompasses everything that America’s most famous city is made up of: energy, bright lights, finance, art, culture, theatre, lifestyle Apparel, radical thinking and more. Daniel Lazar, founder and creative director of Tiret, accomplished designer, takes all these elements and infuses them into his customized, exclusive diamond timepieces incorporating traditional Swiss watchmaking precision and engineering.

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