Wednesday, September 1, 2010
Tyson Ballou for Biotherm Homme Fragrance Force!
IMTA alum and top model Tyson Ballou is the new face for Biotherm Homme’s brand new fragrance Force! According to DFNI.com "Duty-free operator Nuance-Watson (Singapore) has hosted the exclusive Asia launch of Biotherm’s first fragrance for men, Force, at Singapore Changi Airport. The promotional campaign for the scent features a specially-designed gondola in the shape of a chrome barbell using materials such as smooth metal and sculpted surfaces to 'redefine the concept of strength'. A Force video featuring Biotherm Homme’s new model, Tyson Ballou, is also shown atop the gondola, while beauty advisors will hand out blotters to allow passengers to experience the scent. Customers who purchase the fragrance will also receive a limited-edition gift: perfume miniatures and a pouch designed for easy travel."
Tyson competed at IMTA in 1996 and signed with Ford Models and is now with IMG. He has appeared on runways and in ad campaigns for top designers, including Jil Sander, Emporio Armani, Moschino, Perry Ellis, Donna Karan, Calvin Klein, Tommy Hilfiger, Byblos, BCBG, Valentino Roma and Hugo Boss. He has also appeared internationally on the covers and in editorials of major fashion magazines including L'uomo Vogue, Jalouse, The Face, Harper's Bazaar, Arena Homme Plus, Visionaire, Numero and W.
Look out for Tyson and the new fragrance Force!
Autumn/Winter sees third season of Y-3’s range for kids
Yohji Yamamoto announced, the collection consists of apparel, footwear and accessories.The collection consists of apparel, footwear and accessories which reflect the styles and cuts from the adult range in miniature versions. As such the children’s range perfectly complements the overall Y-3 collection with a sense of humour, lightness and fun!
The range proves that Y-3’s edge and signature aesthetic will prevail in its children’s collection. Electric blue and blackcurrant purple contrast with the clever use of plaids and stripes. The green and purple plaid shirts and stripey tops are both contemporary and functional. Outerwear ranges from cute leather bomber jackets, and Leather Jackets to practical yet playful nylon puffas.
Footwear comes in Y-3’s most popular styles. The Honja- High, Sprint and Field have been created in kids and baby sizes to further complete the Y-3 look.
For the long winter months, children are now able to channel looks of sport functionality and fashion elegance from Y-3.
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